(A really serious foul in women’s football is that 47% of the players combine football with work)
(A really serious foul in women’s football is that 30% of the players do not have an agreement with their club)
When we talk about sports, we all proudly talk about statistics: How many goals in how many games? How many fouls were committed in the first half?, etc.
They are all great sports experts, but there are real statistics that are just as important about women’s football but that nobody talks about: How many are paid? How many train and work? How many have to pay for their uniforms?, etc.
We propose a campaign that communicates this reality and puts these statistics on everyone’s lips, relying on the platforms most visited by sports fans.
Don’t change your story for another storie
(Don’t change your story for another storie.
25% of accidents in Lima are due to the use of phones. Avoid posting stories while driving)
According to the Peruvian national police, 25% of accidents in Lima are caused by paying more attention to mobile devices than to traffic conditions.
Develop a campaign that raises awareness of cell phone use while driving.