Miguel Caparachin

Claro Perú


We had to refresh the communication of “Prepago Chévere” and its benefits. Under the concept “Prepagos hay muchos, pero chévere soy yo”, we gave it attitude and showed the cool side of our product; and to the rhythm of “salsarap”, a mix of salsa plus rap, we take mobile recharges and their benefits to the next level: now recharging is easier and more cool.